Music streaming behemoth Spotify has unveiled “Echo” in an effort to highlight the rich cultural history of Indian classical music. All age groups listen to a lot of Indian classical instrumental music both in India and around the world, according to research.
For instance, according to Spotify, India’s consumption of classical music increased by about 500% on the site over the previous 24 months.
Additionally, statistics indicate that younger listeners are mostly responsible for the rise; on Spotify, nearly 45% of Indian classical music listeners are under the age of 25.
Anuradha Pal, a tabla player and multi-percussionist, flautist Naveen Kumar, and sitar player Rishab Sharma are all featured on three new playlists created by Spotify Echo to commemorate World Music Day.
In Echo, Spotify will focus on a single musical instrument and explore its rich cultural heritage through interviews with musicians, a study into the instrument’s history, and other means.
Additionally, the programme aims to introduce Indian classical music to a new generation of streaming platform users. Anuradha Pal on percussion and Rishab Sharma on sitar.
Additionally, Spotify has revealed that its desktop app would be receiving a design makeover. The new “Your library” and “Now playing” sections, according to a blog post from the firm, align the desktop interface with the mobile version.
According to Spotify’s first quarter (Q1) data, 515 million people, or half a billion people, used the service on a monthly basis in April. Spotify experienced its best quarter since its debut in 2018.
Music streaming behemoth Spotify has unveiled “Echo” in an effort to highlight the rich cultural history of Indian classical music. All age groups listen to a lot of Indian classical instrumental music both in India and around the world, according to research. For instance, according to Spotify, India’s consumption of classical music increased by about 500% on the site over the previous 24 months.
Additionally, statistics indicate that younger listeners are mostly responsible for the rise; on Spotify, nearly 45% of Indian classical music listeners are under the age of 25.
As part of its celebration of World Music Day, Spotify Echo has added three new playlists, each of which comprises musicians Anuradha Pal, who plays the tabla, flautist Naveen Kumar, who plays the sitar, and Rishab Sharma.
In Echo, Spotify will focus on a single musical instrument and explore its rich cultural heritage through interviews with musicians, a study into the instrument’s history, and other means. Additionally, the programme aims to introduce Indian classical music to a new generation of streaming platform users.
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